If you can search and lookout for blog websites that are dedicated and looks interesting, you can attach the blog module to your website. If there are latest updates and write-ups on the blog, about the company, this creates a positive impact on the viewer's mind as they think it is updated every now and then and up to date. The main aim of maintaining a blog is that one can keep the viewers/ readers/ followers updated about the happenings and latest additions.
When you keep posting write ups and videos, it helps a lot for making an identity and makes your presence noticed in the web world. So if you have a website, and if you haven't got a blog for it yet, why not get one? Make your website lively and interesting with a new blog!